Chevy Announces Starting XI Contest for Young Manchester United Fans
General Motors has announced the details of the annual Chevrolet Beautiful Possibilities Program, and it will be adding a contest that will determine the 11th member of the “Starting XI.” Chevy’s “Starting XI” is a group of 11 children who will walk onto the pitch hand-in-hand with members of Manchester United at the start of […]
Manchester United Players Flub Lines in Chevy Commercial
There’s a popular perception in the world of soccer that Manchester United captain Wayne Rooney isn’t exactly the sharpest cleat on the pitch. A new behind-the-scenes video from Chevrolet probably won’t do much to disabuse fans of that notion, though it does seem to suggest that, at the very least, the rest of Rooney’s Man […]
Livestream the Manchester United vs. L.A. Galaxy Match Via Chevy
Looking for a place to livestream the Manchester United vs. L.A. Galaxy match today? Chevy’s got you covered. The Bowtie Brand, which is the Official Shirt Sponsor of Manchester United, will be offering a free livestream to fans all across the globe at www.ChevroletFC.com. “Seeing our partnership with Manchester United come to life in a […]
Chevy’s Manchester United Jerseys Unveiled Today
It’s been a couple years in the making, but at long last, Chevy’s Manchester United jerseys were unveiled today. The iconic red jerseys now sport a giant Chevy bowtie right in the center (though some Twitter fans aren’t too excited about that) and bring back the classic white collar, but in a cribbed crew neck […]
Chevy CMO: Chinese Ad Campaigns Will Focus on American “Sense of Freedom”
Global Chevrolet Chief Marketing Officer Timothy Mahoney recently spoke with Advertising Age and gave a somewhat vague glimpse into what one might expect from the brand’s marketing direction in China. Here’s a hint: it’ll probably be MURICAN to some extent, and it might even be a take on the “Real People, Not Actors” campaign people […]
Chevy Launches “Everything but Football, Football Show” Video Series on Twitter
As part of its sponsorship of Manchester United, Chevrolet is launching a new “Everything but Football, Football Show” series for fans. The bowtie brand is collaborating with Twitter to pitch the show directly to fans, via a first-ever global video subscription service on Twitter. If fans want reminders of new episodes, they are able to […]
Chevy Launches 2017 Chevrolet Fan Cup Contest for Man U Backers
Chevrolet Middle East has announced a plan to turn soccer fans into “professional” footballers for a day through the 2017 Chevrolet Fan Cup, a global competition that will give 64 fortunate fans the chance to play at Manchester United’s Old Trafford Stadium, the “Theatre of Dreams.” This exclusive, first-of-its-kind experience will give fans a glimpse […]
Chevrolet Hosts Manchester United Fan Party at Indian Dealership
Chevrolet’s sponsorship of Manchester United is largely seen as a huge waste of money, but hey, the company is getting some things out of its $600 million investment—like a cool fan party at a dealership in India! Chevy India hosted the Manchester United fan party #ILOVEUNITED yesterday at its dealership Dulichand Motors. The three-day long […]
Chelsea’s $1 Billion Nike Deal Doesn’t Compare to Manchester United’s Heartwarming Chevrolet Partnership
Over in the non-American football world, Chelsea F.C. has been doing quite well in the Premier League, with impressive wins against Arsenal and Leicester City. With their playing success comes a big win in the endorsement column as well. The football club recently signed a massive $1.1 billion deal with athletic brand Nike, a 15-year […]
Chevrolet to Bring 11 Children “Mascots” to Saturday’s Manchester United Match
For the third consecutive year, Chevrolet’s Beautiful Possibilities Program is giving 11 children from across the world a trip to England, where they will act as “mascots” at Manchester United’s match this Saturday versus Leicester City. The 11 mascots range in ages from 8 to 13, and come from a diverse group of countries that […]
Chevy Teams with USWNT to Craft Inspiring #SheBelieves Video
In addition to being the official shirt of Manchester United, Chevrolet is also an official partner of US soccer here at home. So when the United States women’s national soccer team (USWNT) started the #SheBelieves movement to empower its legions of female fans, the bowtie brand got in on the act by creating this inspirational […]
Chevy’s #BestDayEver is a Resounding Success
Wishes were granted, social interactions were made, and Alec Baldwin dressed up like Abe Lincoln and had a Twitter fight
Was April 1st actually the best day ever, as was promised by Chevrolet during its eight-hour livestream? Well, that’s impossible to say. For all we know, it may have actually been the best day ever for someone, so it’s a tall task to prove or disprove it definitively. What we can say with certainty is […]
Chevy Says April 1st is the #BestDayEver. Okay. Sure.
April 1st is, apparently, the best day ever! Is that because it’s April Fools’ Day? No. Is it because it is the beginning of a month that is purportedly full of showers that, by extension, bring May flowers? Also no. The reason that April 1st is the best day ever, you see, is because there […]
Chevy Donates 1 Millionth One World Futbol
Back in 2012, Chevrolet launched a project to deliver 1.5 million Chevy-branded One World Futbols to children around the globe in just three years. Now at the two year mark, Chevy is celebrating its 1 millionth One World Futbol donated. The One World Futbols are nearly indestructible, meant to last through even the roughest of […]
Check Out These Updates for the 2015 Chevy Express
Remarkably, the Chevy Express (and the GMC Savana) are not only the oldest GM products still on the road, but also the oldest vehicles period in the entire United States market. As such, the Chevy Express and its GMC sibling have seen a number of updates through the years. We now have the scoop on […]
Chevy Selected 11 Kids to be Mascots at Old Trafford Match This Saturday
Chevrolet is hosting 11 children from across the globe in Manchester, England, leading up to Manchester United’s Premier League season opener at Old Trafford this Saturday. The 11 kids will get to make their dreams come true at the match, when they will charge onto the field as mascots for Man U. Perfect Parking: 2014 […]
Chevy Game Face Ad Celebrates Man U
While Manchester United’s new Chevy-sponsored jerseys have been stealing the spotlight lately, Man U fans have also been sporting their colors proudly. Chevrolet recently asked fans to “show us your game face,” and the Bowtie Brand received an overwhelming response from Manchester United fans, bearing face paint, big smiles, and the all-important Man U colors. […]
Record Crowd at Manchester United vs. Real Madrid Match
In case you were not cool enough to tune into the Manchester United vs. Real Madrid match, Man U kicked Madrid’s butt 3 -1. Even more exciting for those who enjoy soccer—or football, sorry—the match drew the largest crowd in American soccer history, likely because of the buzz stirred by the recent World Cup. In […]