YouTuber and Car-Enthusiast Doug DeMuro Celebrates 1 Million Subscribers: Top Video Moments
Doug DeMuro is well-known for his columns on Autotrader as well as his often viral car review videos on YouTube. Doug travels the United States, checking out viewers’ cars to review them and give them a quick test drive. Recently, Doug hit the 1 million subscriber mark on YouTube, a huge milestone for any creator. To […]
YouTubers Build Real-Life Star Wars Speeders to Drive Around NYC on Halloween
YouTubers Jesse Wellens and Casey Neistat always take Halloween to the next level and this year, they did not disappoint. The two creators have a tradition of designing crazy costumes for Halloween and making their way around a city, filming reactions of the costumes for a video. One year, they even snowboarded through the streets of New […]
YouTuber Alfie Deyes Surprises Zoella with a Pastel Nissan Figaro for Their Five-Year Anniversary
It’s no secret that when “Zalfie” (YouTubers Zoë Sugg and Alfie Deyes) does something, they pull out all the stops. But little did Zoë know, for the couple’s five-year anniversary, Alfie (PointlessBlog on YouTube) had something exceptionally big planned. Zoë (Zoella on YouTube) has been drooling over the old-school Nissan Figaro for years. She even […]
YouTube Hot Wheels Enthusiast Restores Classic 1968 Chevy Camaro Model
Classic automobiles can oftentimes get pretty roughed up, thus requiring an extensive restoration. What tends to get roughed up even more than the actual cars are the Hot Wheels models based upon those vehicles. Years of crashing Hot Wheels into one another will understandably take its toll. Still, even the most gentle of Hot Wheels […]
GoPro Steals Subaru-Sponsored Content from YouTuber Devin Graham
In May of this year, YouTuber Devin Graham partnered with Subaru to create an adrenaline-filled adventure video. With several professional jumpers, Graham created a slip-and-slide base jumping video. The group slid down a soap- and water-coated slip and slide, plunging from a 500-foot cliff into free fall. Within five seconds, the jumpers had to orient […]
YouTuber Joe Sugg Surprises His Granddad with a Ferrari 488 Spider
British YouTuber Joe Sugg has more than 8 million subscribers on his main channel, ThatcherJoe. A friend of his reached out to him recently; he was bringing his Ferrari 488 Spider to town and offered to let Joe borrow it for the day. This gave Joe the perfect opportunity to surprise his grandfather, a car junkie, with […]
Leadfoot Ladies: Learn More About Your Car With YouTube
As women make advancements on the business side of the automotive industry, the female experience as the consumer remains less than ideal. While many women have a lot of trepidation about purchasing their vehicle in the first place, we would say the more intimidating experience is when a woman has to take her car in […]
Netherlands Man Becomes First Person to ‘Buy’ New Car with YouTube Views
There’s gold in them there YouTubes, and the preferred pickaxe of today’s video prospectors is lots and lots of views. With enough views, a YouTuber can accumulate enough revenue to achieve once-unthought-of financial goals, up to and including the purchase of a new car. Enter Yuri Schuurkes, a Netherlander who uploaded the following video—“SPIDER-MAN Attacks […]
GM’s Halted YouTube Ads: Its Impact on Creators
Earlier this year, GM made the executive decision to pause targeted advertising on YouTube “until Google [could] adhere to [GM’s] brand standards.” GM joined a longer list of sponsors to halt advertising including Johnson & Johnson, AT&T, Verizon, and Enterprise. Trade In Value: Get a Quote GM made this decision due to the placement of its […]
The News Wheel Is on YouTube
Want to learn more about the automotive industry, maintaining your vehicle, and which vehicles and products are right for you on the road? Want to do so without straining your eyes with a little bit of light reading? We hear ya. That’s why we’ve taken The News Wheel to YouTube for a full video experience. […]
Chevy Celebrates the Small Stuff in New YouTube Videos
In order to sell its lineup of small cars, Chevy has turned to an appropriately low-key marketing strategy. It began with a series of brief videos entitled “Small Talk,” which were super-short talk show episodes that comedian Al Madrigal hosted from inside of the Chevy Spark and Equinox. Continuing with that same trend of mini-marketing, […]
GMC Creates YouTube Ads That Shamelessly Target Popular Search Terms
There’s a new trend in automotive advertising, and it’s called self-awareness. For example, Chevy recently created a commercial in which a focus group composed of hipster Millennials is asked to give their opinion on advertising that panders to hipster Millennials (they felt patronized). Similarly, Quaker State has teamed up with satire site The Onion for […]
Chevrolet Launches #SmallTalk YouTube Series with Al Madrigal
Chevy has quietly launched a small marketing campaign to promote its lineup of small cars, including the Sonic, Spark, and Trax. As part of the campaign, Daily Show correspondent Al Madrigal stars in #SmallTalk, a YouTube video series that the bowtie brand debuted yesterday. Ostensibly a parody of talk shows, the first four-minute episode features […]
Tom Cotter Starts YouTube Series “Barn Find Hunter”
Here at The News Wheel, we really like stories about cars that were thought to be lost to rust and time found in random barns or old dealerships. The book Barn Find Road Trip explored author Tom Cotter and his team’s journey in Virginia, West Virginia, Pennsylvania, and Maryland to find these hidden caches of […]
Honda N600 Restoration Documentary “Serial One” Now on YouTube
Honda is making a concerted effort to celebrate its legacy lately, beginning with its “Kokoro” video series and continuing with today’s launch of a documentary series about the restoration of the very first Honda N600 in the United States. The new online series, entitled “Serial One” (presumably to cash in on the popularity of that […]
Jeep “Portraits” Commercial Earns Top Automotive Spot in YouTube AdBlitz Poll
Every year, the YouTube AdBlitz announces the leading Super Bowl commercials. This year, the leading automotive commercial award was given to Jeep’s emotional “Portraits” spot. The spot was also the sixth overall commercial out of the 74 total commercials that were voted upon in the annual poll. This ad was also named Adweek’s number one […]
YouTube Video Shows Classic Truck Being Transformed into ‘Hillbilly Hot Tub’
Would you like to own your very own hot tub, but don’t think it fits within your budget? Luckily for you, there’s a YouTube video which shows how to turn the bed of a classic pickup truck into the hot tub of your dreams. The aforementioned video, titled “Hillbilly Hot Tub,” was uploaded by YouTube […]
New Volvo Trucks’ YouTube Video to Debut December 3rd
Does anybody remember the video of movie star Jean Claude Van Damme doing the splits between large trucks, with nothing to protect him from falling off the vehicles except his super strong legs? Well, that video was part of the Volvo Trucks’ Live Test series and lucky for us, Volvo will be releasing a new video tomorrow, […]