Acura Becomes Official Columbus Crew Shirt Sponsor
Considering Honda’s American headquarters are located in central Ohio, this move makes a lot of sense—or at least, a lot more sense than Chevy’s backfiring $600 million deal to sponsor Manchester United’s shirt.
The luxury automaker is replacing previous sponsor Barbasol, a shaving cream produced by a cosmetics company in the nearby city of Dublin. Acura’s exclusive, first-of-its–kind partnership represents the single largest annual business deal in the soccer club’s history (though exact financial details were not disclosed).
The announcement was made today at the Crew’s home of MAPFRE Stadium, alongside five Ohio-built Acuras—the NSX, ILX, TLX, RDX and MDX.
“As the home for the development and production of the majority of Acura vehicles, Central Ohio is a very special and important region for the Acura brand and our associates,” said Jon Ikeda, Acura’s vice president and general manager. “We look forward to our new partnership with Columbus Crew SC, and to working together to take the soccer experience in Ohio to the next level.”
“The prestige of the Acura brand and the company’s unwavering commitment to Central Ohio are powerful forces we are now honored to proudly stand alongside,” said Crew SC President of Business Operations Andy Loughnane. “Acura and Columbus Crew SC are both committed to positively impacting our community, and this landmark partnership represents the collaborative capabilities of two brands that firmly believe in Ohio.”
Acura has manufacturing operations based in Marysville and East Liberty, Ohio, as well as R&D facilities in Raymond, with the automaker adding over 10,000 employees to the region’s workforce. The company says that the partnership with Crew will showcase its commitment to Ohio, marking the brand’s first global soccer jersey sponsorship.