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Acura Super Bowl Commercial to Air During Big Game

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History of the Acura logo via flickr CC

Today Acura announced that it will be joining its parent company, Honda, in buying ad time during Super Bowl 50, which will be held on February 7, 2016. While Honda will be airing a commercial for the upcoming 2017 Ridgeline pickup truck during the third quarter of the big game, Acura is promoting itself with a new brand commercial that will be broadcast during the first quarter.

According to Acura, the television spot will “focus on the luxury automaker’s North American roots.”

“As the Acura brand continues to gain momentum and the next-generation NSX supercar is about to make its market debut as the pinnacle expression of Acura performance and prestige, the Super Bowl is the perfect place for Acura to make a powerful brand statement to one of the largest viewing audiences in American history, and one that is incredibly attentive to advertising,” said Acura vice president and general manager Jon Ikeda.

Acura had its Super Bowl debut in 2012, with a commercial that featured the Acura NSX (before the vehicle’s powertrain was completely redesigned). For 2016, Acura says that it will be airing an ad that is part of a larger, comprehensive marketing strategy that focuses on the brand’s values, North American roots, and future.

More information on the Acura Super Bowl commercial will reportedly be revealed in the weeks to come.