Articles by Aaron Widmar
The Comical Epic Fail of India’s ‘Taarzan: The Wonder Car’ Movie
To successfully launch a new car, you need to garner a lot…
Behind the Badge: Exploring the Theories Behind Lincoln’s Star Logo
Few automotive logos carry the legacy of luxury and prestige more than…
A Look at Subaru’s Japanese Anime ‘Wish Upon the Pleiades’
Promotional tie-ins are nothing new for the automotive industry. These days, our…
Hyundai Hank Returns to Vine for the 2016 Sonata with Android Auto
Toys aren’t just for kids. Look at Hyundai USA’s hand-made, stop-motion character…
David Hasselhoff’s “True Survivor” Music Video Showcases an ’80s Lamborghini Countach
One of this year’s biggest cinematic epics wasn’t released on theater screens…
Behind the Badge: Uncovering the Inspiration for Buick’s Three Shields Emblem
Back in the 1990s, the Schechter Group noted, “among car marketers, GM’s Buick…
Hyundai i20 UK Ad with Kelly Brook Is Easily Brand’s Funniest Commercial Ever
When’s the last time a car commercial made you laugh? Let’s be…
Book Review: ‘Steve McQueen: Full-Throttle Cool’ Graphic Novel Aims to Inform
Of the numerous leading men who have passed through Hollywood…
Behind the Badge: What Do the Six Stars Of Subaru’s Logo Signify?
As the first automaker to use a Japanese word as its name,…
Tips for Building a Better Soap Box Derby Car—and Racing It
Soap Box Derby racing has long been a cherished way for families…
Behind the Badge: Why Alfa Romeo’s Logo Features a Snake Eating a Guy
There are boring automotive logos–like the completely uncreative Kia badge – and…
Behind the Badge: Is the Infiniti Emblem a Road or a Mountain?
Luxury automaker Infiniti has been called the “Japanese BMW” for its quality…
Build Your Own Paper BMW Isetta 300…Urkel Not Included
Everyone remembers watching the iconic (if frequently annoying) character of Steve Urkel…
What Make and Model Is the Popemobile Car?
Whether you’ve seen images of the real thing or watched it parodied…
Behind the Badge: Symbolism in Audi’s Four Rings Logo
German automaker Audi is known for producing lavish, fun-to-drive vehicles–all of which…
Origin & Model Inspiration of the Monopoly Race Car Piece
Widely regarded as the most popular Monopoly playing piece–especially by overly-competitive men–the single-seat,…
Make Your Own Hyundai Genesis Coupe Papercraft Car!
Looking for a new hobby? Perhaps you consider making papercrafts! It’s a…
Hyundai Animated Show ‘Power Battle Watchcar’ to Feature Plug-In Hybrid Hero
If you’re a fan of the vibrant, expressive computer animation of Hyundai’s…