Added on March 21, 2019  The News Wheel   ,
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Buick Adds Improvements to Its March Madness App

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Buick drivers will now have even more access to game information during the NCAA tournament season

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Photo: © General Motors

With the First Four match-ups officially out of the way, March Madness is in full swing. Just as in previous years, Buick will serve as a sponsor of the NCAA basketball tournament.

Buick’s March Madness app will also be making a return, with some improvements for this year.

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The March Madness in-vehicle app is free to drivers who own Buick vehicles produced from 2017 onward. It is downloaded automatically and is available via Buick’s infotainment system.

The app allows college basketball fans to listen to audio, check past scores, and view schedules.

This year, the app will also display team logos, current scores, and time remaining for each game. For safety-related reasons, some of these app features will only be available for access while the Buick vehicle is in park.

Select Buick Encore drivers will even receive an offer for free Wi-Fi through the month of March. For drivers of other Buick models, the brand’s 4G LTE Wi-Fi system is always an available option.

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Buick has also released a series of ads starring actor and comedian Lamorne Morris as the Dean of Buick Fandom U. In the ads, Morris offers tips and lessons about how to show team pride during the March Madness season.

One of these ads can be viewed below:

Drivers can now stay connected to the March Madness moments that matter most, all courtesy of the Buick brand.

News Source: GM Authority