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Buick Regal TourX Owners Are the Brand’s Most Affluent Customers

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If you had to guess which Buick model was the top pick for the brand’s wealthiest clients, you might guess the popular Enclave Avenir— but you’d be wrong. Buick recently confirmed that the Regal TourX buyers have the highest average income of all current customers of the brand.

Thriving TourX sales

Besides the surprising demographic trend, sales figures for the TourX are equally surprising. When it comes to this year’s sales, the TourX seems to be Buick’s best-kept secret. Per GM Authority, Regal TourX sales comprise 40 percent of overall Regal sales, which include the Regal Sportback. Nearly 1,400 TourX models were sold during the first quarter of 2019.


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Why affluent customers want the TourX

You have to wonder why upscale clients are gravitating to the TourX, a nameplate that’s more known for its spacious functionality than its posh perks and lavish interior. Perhaps they need the low load height and long cargo space to transport art pieces from the gallery to their home, as GM Authority’s Jonathan Lopez speculates. After all, the TourX does have an impressive maximum cargo volume of 73.5 cubic feet behind the first row. That’s a great deal more space than many compact SUVs offer.

Or maybe it’s the turbocharged engine performance. Thanks to the 2.0-liter Turbo four-cylinder with VVT paired with an eight-speed automatic, the model yields 250 horsepower and 295 lb-ft of torque. It also gets decent efficiency, achieving 29 mpg on the highway — and that’s with all-wheel drive.

Daydreaming about the TourX Avenir

We’ll have to wait and see if Buick realizes the potential of adding the Avenir trim to the TourX lineup. Considering that the target demographic of the model already has ample income to splurge on the other trims of the TourX, chances are they’d be willing to shell out a bit more for a more lavish version of this wagon.


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News Source: GM Authority