Cadillac Experiences Sales Increase for the Month of March
As Cadillac begins shipping out more CT6 sedans and XT5 crossovers to dealerships around the world, the luxury automaker is hoping these new products translate into significant global sales increases.
“Launching new products into our largest markets expands our portfolio, continues to build our product substance, and reinforces the rising stature of the brand,” said Cadillac President Johan de Nysschen. “Consistently, we see consumers selecting a richer mix of models, driving transaction price growth. In the U.S., the average transaction price of a new Cadillac topped $54,000, highest among full-line luxury brands.”
For the month of March, Cadillac experienced a 1% sales increase year-over-year for a total of 22,442 new vehicles sold. Cadillac’s best-seller in March was the SRX crossover with 6,476 units moved. Following the SRX in sales was the XTS sedan with 5,042 vehicles sold. The new Cadillac CT6, which was released to dealerships last month in limited quantities, managed to move 395 units. One of those CT6 buyers was David Flynn, who bid $200,000 for the right to own the first retail production model of Cadillac’s new flagship sedan.
Cadillac’s top market for March was the United States with 13,053 vehicles sold. Cadillac was able to move 7,588 retail units in China, which accounted for a 14% sales increase. Cadillac was also able to sell more 1,000 vehicles between Canada and Mexico.
Every vehicle in Cadillac’s model lineup saw an increase in sales year-over-year, with the exception being the SRX, which will soon be replaced by the 2017 Cadillac XT5.
“The new XT5 is enhanced and more sophisticated in every conceivable facet, from its new design, to improved driving dynamics, elevated efficiency, power and safety performance,” said de Nysschen.