Cadillac Sets New First Half Retail Sales Record for Crossovers
Cadillac’s upward momentum in the United States was put on hold in June as the brand experienced an 11.8% year-over-year decline in sales. Cadillac sold a total of 12,580 vehicles in the United States last month, 11,854 of which were sold at retail, resulting in a 12.1% decline in retail sales volume.
The Cadillac XT5 continues to grow with a total of 5,091 units delivered in June. This was up 21.6% from sales of the XT5 in June 2016, but down from the XT5’s sales combined with that of the outgoing SRX at the same time the previous year. Still, retail sales of the XT5 and SRX combined have given Cadillac an 18% boost through the first half of 2017 and set a new standard for crossover sales for the brand.
Also seeing gains in June were the CT6 sedan and Escalade and Escalade ESV SUVs. Sales of the CT6 were up 5.4% year-over-year at 1,014 vehicles delivered, sales of the Escalade were up 21.8% at 2,167 vehicles, and Escalade ESV sales were up 6.1% at 1,253 vehicles delivered. CT6 sales were also up 4% at retail.
Cadillac also notes a $2,300 year-over-year increase in average transaction prices for June, with vehicles pulling in an average $56,301 per unit.
Through the first six months of 2017, Cadillac’s US sales total 72,073 vehicles, down 1.8% from the pace set through the first six months of 2016. Retail sales total 64,477 vehicles, down 1.7% year-over-year.