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Cadillac Sponsors ComplexCon and Promotes XT4 While Attracting New Fans

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Last weekend, Cadillac sponsored the Pigeons & Planes performance stage at this year’s ComplexCon event in Long Beach, California. The event highlighted the latest trends in entertainment, art, and retail. Featured artists included Future, Tinashe, Kodie Shane, Rae Sremmurd, Action Bronson, Nav, A-Trak, Vince Staples, and more. The automaker’s endorsement promoted the 2019 Cadillac XT4, while rallying younger consumers to the brand.

Cadillac’s sponsorship of ComplexCon

Cadillac sponsors hosted multiple giveaways during the weekend. However, one of them outshone the rest: a bespoke Cadillac chain inspired by a partnership with rapper Nas. Beverly Hills jeweler Gerard Alexander spent weeks crafting the piece. He incorporated white and yellow gold, luxury metals, and a plethora of gemstones — including rubies, sapphires, and diamonds — into the design. The chain also featured Cadillac’s signature crest logo.

Sporty and Efficient: Learn more about the trendy new 2019 XT4

XT4 caters to young consumers

Cadillac has designed the XT4 with millennial buyers in mind. An optional trailering package for the model enhances its appeal for young couples and families who occasional towing capacity. The XT4 is a great choice for those needing a commuter and road-trip vehicle. It attains 30 mpg on the highway when equipped with FWD.

The XT4 can also accommodate an abundance of possessions, thanks to a maximum cargo space of 48.9 cubic feet. The model also boasts high-tech features in the cabin to satisfy young drivers. SiriusXM NavTraffic, SiriusXM Radio trial, and a built-in 4G LTE Wi-Fi hotspot come standard on all trims. Advanced safety technologies —like Rear Park Assist, Teen Driver, Hill Start Assist and StabiliTrak — will boost drivers’ confidence behind the wheel.

We anticipate more news from the brand in the days ahead, as Cadillac continues to engage with the next generation of auto owners. As the new XT4 asserts its presence in the U.S. market, the manufacturer’s customer base should experience a demographic shift.

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News Source: GM Authority