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Cadillac Tweeted Valentines to Competitors

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2016 Cadillac ATS-V Coupe red
Rare photo of Cadillac sliding into some DMs

While some automakers have their fair share of pickup truck lines, others have pickup lines. Cadillac tweeted valentines to competitors like BMW, Lexus, Mercedes-Benz, Audi, Tesla, and others yesterday for Valentine’s Day.

Yes, you read that right.


Learn More: Discover the history of Cadillac


The surprisingly sweet collection of messages was a rather genius marketing ploy from Cadillac’s creative agency Rokkan. Some even got witty responses from competitors.

Check out the love-filled tweets:


BMW responded with, “That’s because our angel eyes are out of this world!”



Jaguar stole Cadillac’s heart with this punny response: “Should we Escalade this to the next level?”


Lexus responded back, “Aren’t you a bit old for us *swipes left*.” Yikes.



As intense as some of the exchanges get on the Twitterverse, it’s refreshing to see some humor in the midst of everything else. But we think one Twitter user put it best: “Get a garage!” Ew.


No Garage: Get your car serviced at this Fort Wayne service shop