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Cadillac’s July Sales Increase as XT5 Deliveries Boom

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2016 Cadillac CT6 and 2017 Cadillac XT5 Berlin

Cadillac reported sales of 14,341 vehicles in the United States last month, up 1.3% year-over-year. 13,493 of those vehicles were delivered to retail customers, reflecting a 1.1% improvement in retail sales.

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The brand’s sales were led by the XT5, which has quickly ascended to the position of Cadillac’s biggest volume seller. Cadillac delivered a total of 4,951 XT5 crossovers in July, with a total of 4,844 delivered to retail customers. Cadillac reported a retail average “days to turn” of 25 days. XT5 sales total 12,159 units since hitting the market earlier this year, meaning that it has already outsold the Escalade and ATS this year.

The new CT6 also saw another big month of sales, with a total of 827 sedans sold in July. CT6 sales total 2,806 units.

Escalade sales totaled 1,703 units in July, up 2%, while sales of the Escalade ESV were down 6.4% at a total of 1,180 units. Retail sales of the Escalade were up 1%. Through seven months, sales of the Escalade are up 5.1% at 12,167 units delivered, and Escalade ESV sales are up 0.9% at 7,733 units.

Sales of the ATS were up 33.4% with 2,119 units, and up 15% at retail. CTS sales were down 13.3% at 1,313 units delivered, XTS sales were down 28.9% at 926 units delivered, and ELR sales were down 77.3% at 15 units delivered.

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Through seven months, Cadillac’s total sales are down 7.9% at 87,572 units, and retail sales are down 8.2% at 79,083 units. In that same period of time, Cadillac boasted the highest average transaction price in the luxury segment with an average ticket of $53,891 per vehicle.