Chevrolet Cuts Price of OnStar 4G LTE Data Plans by 50%
Chevrolet announced today that it is reducing its OnStar 4G LTE data plan pricing by up to 50%. The discount comes in advance of 4th of July weekend, when AAA estimates that 36 million Americans will be taking road trips to holiday destinations.
Since June 2014, Chevy has sold over 2.1 million OnStar 4G LTE-connected vehicles. The bowtie brand can also claim the title of being the first automaker to offer 4G LTE connectivity across its entire retail portfolio.
Over the last two years, Chevy customers have used more than 3 million gigabytes of data, and Chevy in-vehicle data usage has only continued to grow, as illustrated by this graph:
“Wireless connectivity has proven to be a beneficial technology for many Chevrolet customers, from contractors who use their Silverado as a mobile office to families using their Suburban on a summer road trip,” said Chevy Truck Marketing Director Sandor Piszar. “As our customers increase their usage of the technology, we are able to make it more affordable for them.”
According to Chevy, more than 60% of Suburban owners and passengers use the vehicle’s built-in OnStar 4G LTE Wi-Fi hotspot, and Tahoe and Traverse drivers are close behind. Still, the Silverado accounts for the largest amount of data usage, with over 1 million gigabytes of data consumed by customers over the last two years.
All Chevy retail models come standard with 4G LTE connection, part of the OnStar Basic Plan, which also includes remote vehicle access and the myChevrolet mobile app’s AtYourService marketplace.
Under the newly reduced pricing, plans start as low as $10 a month for 1 GB of data, and go as high as $150 for 20 GB of data per year:
|Data Plan||Old Pricing||New Pricing|
|1 GB / month||$20||$10|
|4 GB / month||N/A||$20|
|10 GB / month||$80||$40|
|20 GB / 12 months||$150 for 10 GB / 12 mos.||$150|
“As more people embrace the technology, it brings down the cost of entry for all users,” said OnStar manager Laura Keck. “With these lower prices, we expect even more customers to use 4G LTE connectivity during this busy summer driving season.”
To find out more about the new plans and pricing, go to https://www.onstar.com/us/en/4glte-subscriber.html.