Chevrolet Tops Korea Quality Service Index for Fifth Year in a Row
General Motors Korea earned the highest score possible for customer contact in the annual Korea Service Quality Index (KSQI), making the automaker top in sales service quality for an impressive fifth consecutive year.
The annual index, which includes data compiled by management consulting firm Korea Management Association Consulting, determined the best of the best from 115 companies across 27 industries by using secret shoppers to see how their in-store and sales service experiences meet certain criteria. As in years past, these shoppers poured into Chevrolet dealerships in major cities like Incheon, Seoul, and Busan to meet face-to-face with salespeople and specialists. The field for 2017 grew notably year-over-year, rising from 111 companies from 26 different industries in 2016.
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Chevrolet earned top scores in eight of 11 categories in the customer contact segment of the study including customer care, business knowledge, kindness, and aggressiveness. To celebrate the honor, General Motors Korea Vice President of Vehicle Sales, Service, and Marketing Dale Sullivan accepted the award at a special event.
“Having Chevrolet positioned No. 1 in our reputable sales service survey for five consecutive years is a huge achievement,” said Sullivan. “We will continue to enhance customer satisfaction with top quality products and services that exceed customer expectations. We will expand [to meet] the market response.”
GM Korea attributes its continued success in the KSQI to its “Chevrolet Difference” ethos, which encompasses the Purchase and Delivery Satisfaction Improvement Clinic and Moment of Truth Six-position Contest.