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Christian Soemmer Is Cadillac’s New Managing Director in the Middle East

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Managing Director for Cadillac Middle East Christian Soemmer

General Motors plans to double the amount of Cadillac vehicles it offers in the Middle East and Christian Soemmer (pictured above) will be setting the strategy to sell those cars
Photo: © General Motors

General Motors has announced a major leadership change overseas, as it recently named Christian Soemmer the new Managing Director for Cadillac Middle East.

Soemmer takes over from Felix Weller, who previously left his position as Cadillac Middle East MD to become the Vice President of Cadillac Europe.

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Soemmer spent the previous seven years working for Audi Middle East. His most recent position with the German Automaker was Sales Director for the Middle East Market. Soemmer started his career with Daimler AG in Germany.

“We are pleased to have someone of Christian’s caliber and expertise on board to lead Cadillac’s strong vision for this region,” said Mario A. Spangenberg, President and Managing Director for General Motors Africa and Middle East.

The main responsibilities of Soemmer’s new job are to set strategy and carry on with Cadillac’s plan to reinvent its image in the 10 Middle East markets where the company currently sells its products, which include the ATS sedan, ATS coupe, CTS sedan, XT5 crossover, CT6 prestige sedan, Escalade SUV, and XTS sedan.

“It is an exciting time to be a part of Cadillac,” said Soemmer. “Our focus for our Middle East markets is on having a genuine connection with those who look to set themselves apart, to drive something bold and sophisticated, and to have a great customer experience.”

GM sold a total of 387 vehicles across the Middle East in November.

The American automaker also announced that the Chevrolet Trailblazer and the Camaro ZL1 will be released next year in the Middle East.

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