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Did You See Audi’s Super Bowl Ad?

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audi e-tron GT Concept
Photo: Audi

This year’s Super Bowl was certainly more boring than any of us could have dreamed of, but at least there were the commercials. In between the flashy promotions for upcoming movies and carbonated drinks were several car ads. Weeks later, we’re still thinking about Audi’s latest offering, called “Cashew,” and its message.


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Previous Audi Big Game commercials pulled at the heartstrings, with one focusing on equal pay for women and another well-timed commercial using David Bowie’s “Starman” mere weeks after his death. This commercial started sappy, with a man crossing a wide field to see his grandfather sitting on the steps of an old house. The grandfather welcomes him warmly and takes him into a barn to see his new ride. If you were paying attention, you might see the charging stations on the wall for EVs before the Audi is even unveiled in the ad. They rip a cover off a sporty electric Audi, they unplug it, and the man sits behind the wheel.

From there, the ad gets a bit more slapstick. The man starts jerking behind the wheel. Turns out the man is actually in the afterlife, and someone in the real world is giving him the Heimlich maneuver because he is choking. The offending cashew pops out, to his disappointment, and white screen on a black screen proclaims that the futuristic models in heaven will be here on earth soon, with Audi planning to have one third of its lineup electrified by 2025.

See it for yourself below.

“The biggest night in football offers a national platform to share our commitment to electrification while showcasing the future of electric performance with the Audi e-tron GT concept, which Audi anticipates going into production in two years. Discerning viewers will also notice a cameo by the e-tron SUV, which is scheduled to hit U.S. showrooms in the 2nd quarter of this year,” said Loren Angelo, vice president, marketing, Audi of America.


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The ad was a good laugh during the game, but we’re not quite sure if it will be as memorable as their other Super Bowl offerings. We can’t wait for a more electrified future, though.