The 2017 Dodge Charger SXT
Fiat-Chrysler Automobiles cleaned up in the most recent “Most Loved Vehicles in America” study conducted by Strategic Vision. Three Dodge models and one Jeep were among the FCA vehicles recognized in the research-based consultancy’s study.
For the third consecutive year, the Dodge Charger and Durango were both named “most loved” in their categories (specialty coupe and mid-size SUV, respectively). The Dodge Challenger was identified as the best-loved specialty coupe, while the Jeep Wrangler Unlimited took the title of most loved entry SUV.
“Challenger, Charger, Durango and Wrangler Unlimited are four vehicles that symbolize what drives customer love,” said Christopher Chaney, senior vice president of Strategic Vision. “As segment leaders, they are creating the strongest emotional experiences and giving owners the individuality and pride of top-performing new vehicles.”
Perhaps the biggest takeaway from the report, however, was not which cars were loved, but which group was loving them. To the surprise of many, the Millennial generation showed a great deal of affection for automobiles.
The Strategic Vision Customer Love Index (CLI) found that despite concerns about the rise of social media, smartphones, ride-hailing and car-serving services and their effects on the auto industry, Millennials still love owning cars.
“Although there are financial barriers hindering many younger people from buying a new vehicle, when they are able to get into one, they couldn’t be happier,” said Strategic Vision President Alexander Edwards. “Vehicles today are not just satisfying their needs to go places and stay connected with others. They are providing means for younger people to become ideal versions of themselves as they come to rely upon, have freedom in, feel good about, and ultimately love all the things that their new vehicle does for them.”
Edwards continued, “There is no easier way to become Batman than to be behind the wheel of your own, personal Batmobile.”
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