Dodge May Severely Limit 2015 Challenger SRT Hellcat Production
Marketing for the all-new 2015 Dodge Challenger SRT Hellcat has been flawless. Droves of gearheads have been flocking to the internet to check out the latest videos and drool over all the photos. But perhaps as little as 1,200 of those gearheads will actually get to be behind the wheel of one, as Edmunds is reporting that 2015 Challenger SRT Hellcat production is likely to be severely limited.
The information comes from an unnamed source within Chrysler Group, who did not wish to be identified. When Edmunds reached out to Dodge on the issue, however, CEO Tim Kuniskis would not confirm or deny the 1,200 estimate.
Kuniskis said, “We are working on allocation formulas right now and scenarios on how we will allocate it. I can’t tell you exactly what we will do. Will we allocate based on past Challenger sales? Will we base it on Challenger V8 sales? On SRT and V8 (combined)?”
Reportedly, it will take the next several weeks to determine which dealerships will actually be selling the SRT Hellcat. If you’re interested in buying one, it’d be wise to begin talks with your dealership straight away.
Though Dodge has not officially weighed in, an unofficial SRT Hellcat Twitter promo account says that Edmunds was misinformed.
— Dodge SRT Hellcat (@dodgehellcat) July 21, 2014