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Encore, Envision, LaCrosse Lead Buick to Strong April Sales

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Buick brought a new Encore crossover to the 2017 Chicago Auto Show

Buick last month posted its best April retail sales in 15 years and best total sales for April in 12 years. The brand’s retail sales totaled 18,743 units, up 14.8% year-over-year, and total sales amounted to 20,735 vehicles, up 17%.

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Buick’s two biggest growth drivers by far were the Encore and Envision crossovers. The former delivered its eighth consecutive month of year-over-year retail and total sales increases, achieving its best-ever April mark in the process. Total sales were up 27% at 8,365 vehicles delivered, and its to-date sales are up 19.5% at 28,444 vehicles delivered.

The Envision has quickly ascended to the position of Buick’s second-best-seller, with a total of 4,297 crossovers delivered in April and a best-ever 3,576 units sold at retail. Through four months, the Envision has surpassed total sales of the Enclave with 13,207 units delivered.

The Enclave’s overall sales were down 20.8% with 3,582 units sold, but its retail sales increased 4%.

The Buick LaCrosse led car sales for the month with a 9.4% year-over-year increase and a total of 1,983 units delivered. Buick’s other three cars—the Cascada, Regal, and Verano—all saw double-digit year-over-year declines in April; all four Buick cars are down double digits through the first four months of the year.

On the strength of the Encore and Envision, Buick’s year-to-date sales are down only 1.5% from its pace through the first four months of 2016 with 70,940 units delivered.

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