Explained: Understanding Hyundai’s Fluidic Sculpture Design Philosophy

Hyundai will debut a second version of “Sculpture in Motion,” a kinetic art installation created with Reuben Margolin, at the 2015 Milan Design Week. Inspired by the brand’s Fluidic Sculpture language, the first version was an interactive light display at Milan in 2013. But what exactly is “Hyundai Fluidic Sculpture” and how does it impact … Continue reading Explained: Understanding Hyundai’s Fluidic Sculpture Design Philosophy