Fiat Chrysler Names First-Ever Customer First Award for Excellence Winners
Fiat Chrysler is working towards making its Chrysler, Jeep, Dodge, Ram, and Fiat dealerships better than ever, which is why the Italian-American carmaker has created the Customer First Award for Excellence. This is the first year that this award has been in existence, and it has been given out to 124 dealerships across the United States.
To receive this award, dealerships had to complete all required program goals from January 1st to June 30th. A second group of winners will be announced in early 2017 after completing their certification requirements.
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“We are extremely impressed with the accomplishments these 124 dealerships have been able to achieve in a short amount of time,” said Al Gardner, Head of Network Development for Fiat Chrysler North America. “We gave our dealer body the challenge to join us in focusing on increasing our customer satisfaction, loyalty, and service retention and through the core pillars of this initiative, these dealers have shown that it’s achievable. These dealerships will be able to proudly differentiate themselves as elite stores by being winners of the inaugural Customer First Award for Excellence.”
Each of Fiat Chrysler’s 2,600 dealerships was eligible for the award. In order to receive this recognition, they must achieve goals in five core “pillars,” which include keeping a clean, comfortable facility; staying consistent in customer processes; achieving a high level of satisfaction in customer sales and service satisfaction surveys; continually surveying employees and acting on feedback; and making sure all personnel meet minimum training requirements in their department.
You can find a list of the 124 dealerships worthy of the Customer First Award for Excellence title here.