Added on September 16, 2019  The News Wheel

Five Factors for Success in the Car Rental Services Industry

Today’s car rental companies need to take advantage of popular technology and traditional marketing methods to drive sales. These tools can help them to stay ahead of the competition, monitor industry trends, and meet consumer demands more effectively. Everything from competitive pricing and model availability to customer service must be coordinated to increase reservations. The internet has helped car rental companies in many ways, providing new opportunities to reach customers through websites and mobile apps.

Competitive pricing

A quick visit to car rental websites, like Lotus Iceland car rentals, will reveal that the pricing is set by the location, type of vehicle, and the length of the rental. Larger vehicles, such as SUVs and premium cars, are more expensive than smaller, more compact options. Costs can vary based on the airport or service area where the car will be picked up, as well as the return location. When other rental companies are compared side-by-side, it becomes obvious that the pricing is very similar when all factors are the same across the board.

Model availability

The opportunity to stand out from other rental companies is in the model availability. While some customers will prefer an eco-friendly vehicle with excellent gas mileage, others might require a larger model that can seat more people. Having a wide array of options can help customers to choose one company over another so they can get the brand, size, and type of vehicle that they really want.

Customer service

From the first initial contact all the way to the return of the vehicle, rental companies must make sure that their staff pays close attention to the quality of the customer service that they provide. One bad experience can cause renters to go to a different company, resulting in missed opportunities for future rentals. A positive rental experience can mean good reviews on web-based experience sites, which could influence other prospective renters to make reservations.

User-friendly websites

How difficult is it to make a reservation for a car rental on the company website? Make sure that to make every effort to ensure that the website is user-friendly and that the customer does not have to fight through a bunch of red tape just to reserve a vehicle. Provide each customer with an email confirmation that outlines all the details of the rental for reference to ensure positive communication throughout the process.

Mobile apps

In addition to websites, today’s car rental industry needs to also focus on mobile users. Smartphones are used by a significantly higher percentage of consumers who use their phones for everything from ordering groceries to making car reservations. A car rental app should also be user-friendly and provide all of the same options and tools as the website.

Car rental services should also consider adding a discount program for registered members or subscribers. The discounts do not have to be very large, just enough to secure the rental. Other offers should be made to make reserving a vehicle more affordable during the holidays, summer travel season, and other times of the year when customers are more likely to shop around at multiple car rental websites. This approach will help to increase reservations and improve sales across the board.

Car rental services should also consider adding a discount program for registered members or subscribers. The discounts do not have to be very large, just enough to secure the rental. Other offers should be made to make reserving a vehicle more affordable during the holidays, summer travel season, and other times of the year when customers are more likely to shop around at multiple car rental websites. This approach will help to increase reservations and improve sales across the board.

This is a collaborative article.