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Ford is Canada’s Top Brand in Q1 2019

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Ford was once again Canada’s top-selling brand during the first quarter of 2019, the automaker revealed on Tuesday. Coming off of its 10th straight year as the country’s biggest brand and third consecutive year as its biggest automaker overall, Ford of Canada posted a 2.2 percent year-over-year increase in sales from Q1 2018.

“As we reveal the all-new, entirely redesigned Ford Escape, it is wonderful to see Canadians continuing to embrace Ford vehicles more than any other brand,” said Dean Stoneley, president and CEO, Ford Motor Company of Canada. “Along with the all-new Ford Explorer, which arrives in dealer showrooms this summer, the all-new Escape is a key part of our strategy to deliver the freshest product lineup to consumers.”

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Ford delivered 62,356 vehicles in the first quarter of 2019, up from 61,036 vehicles delivered through the first three months of 2018. Leading the pack for the brand were the F-Series, which saw sales increase 5.7 percent and posted its third-best first quarter on record, and specifically the F-150, which was up 12.3 percent. F-Series sales totaled 30,107 trucks through the first three months, guiding Ford trucks overall to a 3.2 percent year-over-year increase with 56,038 trucks, utility vehicles, and vans delivered in total.

Also contributing to Ford’s good truck sales were the EcoSport (up 65.5 percent), Edge (up 10.9 percent), Transit Connect (up 7.9 percent), and Transit, which posted its best-ever first quarter with a 19.5 percent increase.

Ford car sales decreased 6.1 percent at 6,318 vehicles delivered, which can be expected with the cuts to Ford’s sedan lineup. The Fusion, however, posted a 109.5 percent year-over-year gain in Q1.

Lincoln also aided in Ford’s good fortunes with a 17.5 percent increase from the Nautilus over the outgoing MKX and a 13.3 percent gain from the Navigator.

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