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Ford China March Sales Demonstrate Blue Oval Domination

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Ford Kuga

Ford Kuga

China is the world’s largest automotive market, so achieving success there is key to any global automaker’s strategy. The Blue Oval is no stranger to that success in China, and Ford China March sales are a testament to that.

In fact, the automaker crossed the 100,000 mark for the first time ever in March, selling a whopping total of 103,815 units. This was an increase of 28 percent for the brand. March actually rounded out an entire successful first quarter for Ford, as the automaker moved 271,321 vehicles, up 45 percent. (Just 186,569 units were sold in the first quarter of 2013.)

“We’re pleased that China’s car buyers continue to choose Ford,” commented John Lawler, Chairman and CEO of Ford China. “Our strong sales momentum demonstrates the success of our accelerated China growth plan and puts Ford in a great position as we get ready to showcase our full product lineup at the Beijing Auto Show.”

Specifically, Ford Kuga sales hit a major milestone in March. The Kuga has now sold over 120,000 examples since it hit the market back in February 2013. Last month marked the highest demand yet for the Kuga, with 12,107 vehicles sold, up 26 percent from last March.