Ford Announces Q1 Sales, Executive Moves in China
Photo: Ford Motor Company
Ford Motor Company delivered 136,279 vehicles in China and Taiwan during the first three months of 2019, marking a 35.8 percent year-over-year decline. Ford continues to work toward restructuring in China, evidenced by its Ford China 2.0 plan, and hopes to ride the popularity of vehicles like the new Ford Territory and Ford Focus to a stronger performance in the next three quarters of the year.
Ford-branded vehicles were down 48.4 percent in Q1 with sales totaling 74,651. Still, there were several notable highlights, including sales of nearly 4,000 new Territory SUVs in its first full month on the market and a 94 percent increase in the first quarter for the Ford Focus. Import sales of the Ford F-150 Raptor were also high, rising almost five times from its Q1 2018 total.
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Lincoln brand sales were down 23.9 percent at 9,670 vehicles, but the Navigator continued its hot streak with Q1 growth of 66.2 percent. Jiangling Motor Corporation sales were down 5 percent at 51,958 vehicles.
Ford also announced in April that it has appointed Song Yang the president of its National Distribution Services Division. Yang replaces Joseph Liu, who is staying on with Ford China but is moving into a new, as-yet-unannounced role.
“We are thrilled to have Song lead our talented NDSD team in this critical area of our business and take it to the next level,” said Anning Chen, president and CEO of Ford China. “Song brings significant experience in business operations, marketing, sales and service that will be invaluable for us to combine the ‘Best of Ford’ and ‘Best of China’ as we work toward our goal of becoming the world’s most trusted company in the largest automotive market.”
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