Ford Launches Qualified Vehicle Modifier Program in North Africa
Ford Motor Company last month announced the launch of its Qualified Vehicle Modifier Program in Morocco, which provides standardized guidelines for vehicle converters covering a wide ranger of commercial and non-commercial applications. In the process of launching its QVM, Ford also named CECI and TRAMAUTO, both based out of Casablanca, its first two accredited converters.
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“We ensure that each converter accredited under the QVM program operates to the same exacting standards as we do, said Achraf El Boustany, managing director, Ford North Africa. “Ford customers depend on their vehicles for business — and this program provides our customers access to a wider portfolio of purpose fit Ford Commercial Vehicles to meet their individual business needs.”
Ford originally launched the QVM in North Africa 30 years ago, which established standards and requirements for the engineering, manufacturing, and conversion process of the F-150 and Transit. In its earliest stages, the QVM focused on conversion for ambulances, but it has taken on a number of new applications over the past three decades.
This is evidenced in the two newest accredited converters. CECI builds passenger buses using the Ford Transit and Transit Chassis Cab as a basis, while TRAMAUTO focuses on passenger buses and internal security vans in addition to ambulances. An accredited converter must demonstrate its ability to meet Ford’s QVM standards by adhering to expectations for quality control and offering a warranty comparable to that offered by Ford. Accredited converters are audited every year to ensure that they are maintaining an adequate standard of excellence.
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