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Ford Files for Mustang Mach-E Trademark

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Ford Mustang Electric Logo
Could this be the logo of the Ford Mustang Mach-E?
Photo: Ford Motor Company

Seemingly signaling an option for the name of the upcoming Mustang Hybrid, Ford has filed a trademark with the United States Patent and Trademark Office for the name Mustang Mach-E. No, this isn’t an April Fools’ Day joke that you’re stumbling onto a couple days late.

Ford Authority reported on Wednesday the filing of an application with the USPTO on March 29, 2019, covering “Motor vehicles, namely, electric vehicles, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges therefor; metal license plate frames.” While this is far from confirmation that any forthcoming Ford vehicle will bear the name Mustang Mach-E, it certainly indicates that it’s being kicked around at the moment at the least.

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You’ll recall that purists flipped when the Mustang-inspired electric performance crossover was tentatively dubbed the Mach 1. Some went as far as to call the decision to name the electric crossover after a legendary Ford Mustang an act of blasphemy. Ford Executive Chairman Bill Ford promised in February that the crossover would “go like hell,” but remained mum on the working title.

While using a play on the Mach 1 name likely won’t cause the same level of outcry, it begs the question of how Ford intends to use the Mach-E banner. Ford Authority speculates that the name would best fit on a Ford Mustang hybrid, which, as suggested by a patent unearthed in February, could wind up getting a V8.

Whether it’s called the Ford Mustang Hybrid or Ford Mustang Mach-E or the Hey, It’s a Mustang, But It’s a Hybrid This Time, you can expect to see the vehicle itself sometime by 2021.

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News Source: Ford Authority