Ford Names BBDO Lead Global Creative Advertising Agency
Ford announced in October that it has appointed BBDO its global creative advertising agency moving forward and that Wieden + Kennedy will serve as its creative partner on select advertising projects. WPP will remain a part of Ford’s advertising team as a leader of activation, which entails media planning and buying, shopper and performance marketing, web development, and multicultural and Tier 2 dealer adverts.
Ford will also create more than 100 new global marketing positions relating to brand design, digital labs, and customer experience among others.
“Ford already is one of the most recognized and respected brands in the world,” said Joy Falotico, Ford group vice president and chief marketing officer. “In this pivotal moment of reinvention and transformation, we’re excited to partner with world-class creative agencies to unlock the full potential of the iconic Blue Oval.”
Ford’s partnership with BBDO will begin effective Nov. 1. In the meantime, Ford is expected to launch a new brand campaign this month that will feature a wide range of its vehicles. Ford recently announced the creation of a new Enterprise Product Line Management team that will focus on maximizing the effectiveness of key product offerings including trucks and vans.
Ford’s global marketing maneuvering is part of the brand’s ongoing efforts in the name of operational fitness. Ford expects that the moves made in this respect will help it generate an additional $150 million in annual efficiencies.
Ford is in the midst of a product revamp that will see it boasting a younger and fresher showroom and forgoing traditional sedans in favor of new products that occupy an as-yet unspecified white space.