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Ford is Now The Official Truck and SUV of the Denver Broncos

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Multi-year deal would be in full swing when the Ford Bronco returns in 2020

Official Truck and SUV of the Denver Broncos

Ahead of the return of the Ford Bronco, Ford has been named the Official Truck and SUV of the Denver Broncos

It’s a match just a bit too obvious to pass up. Ford is bringing back the Bronco. The Denver Broncos are looking for a new Official Truck and SUV. Ford is now the Official Truck and SUV of the Denver Broncos.

The Broncos last week confirmed that it has signed Ford to replace GMC as its official truck and SUV provider for the foreseeable future. The partnership couldn’t come at a better time with the all-new Bronco likely set to make its world premiere by the next Detroit Auto Show and hit dealerships by late 2019/early 2020.

“We’re excited to announce a multi-year partnership with Ford that includes the first presenting sponsor of a Broncos training camp as well as a significant in-stadium and digital media presence,” said Broncos Chief Commercial Officer Mac Freeman. “Ford is a premier brand Coloradans can identify with, and we look forward to sharing the benefits of this new partnership with our fans.”

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Ford will now be the face of Broncos Stadium at Mile High’s Noise Meter and Mile High Fan Pumper, which are of course things that you’d have at a football stadium. The partnership also includes branding for the Broncos Bike Valet service for home games that ties directly into the Blue Oval’s goal of becoming the world’s foremost mobility company.

In addition to digital advertising and presenting sponsorship for television programming, Ford will team with the Broncos on a variety of community initiatives throughout Colorado, including work with the USO, Taste of the Broncos, and the Kickoff Luncheon. Broncos fans will also be privy to exclusive discounts on Ford vehicles and services.

“Ford is proud to join up with the Denver Broncos to be the Official Trucks and SUVs of the team,” said Dee-Dee Boykin, Ford manager for the Denver region. “Just as the Broncos have a winning tradition, Ford Trucks have been the best-selling trucks for 41 consecutive years and Ford has been America’s best-selling brand for eight years in a row. Ford Trucks, like the Broncos, are Built Better, Built Stronger, Built Ford Tough. It makes us proud to say that Broncos Country is Ford Country.”

The Ford F-Series has been the Official Truck of the NFL since 2016.

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