The News Wheel
No Comments

Ford Sales Decline in July, But SUVs Maintain Record Pace

Decrease Font Size Increase Font Size Text Size Print This Page

The Ford Escape crossover comes with new safety and entertainment technology for the 2017 model year, while still maintaining a starting MSRP of $23,600

Ford Motor Company posted sales totaling 200,212 vehicles in July, a year-over-year volume loss of 7.5%. Ford brand sales were down 7.7% at 191,337 vehicles delivered, and Lincoln Motor Company sales fell 2.5% at 8,875 vehicles delivered. Retail sales were down 1% at 159,492 vehicles delivered, and fleet sales fell 26.4% at 40,720 vehicles.

As one could reasonably expect, the story in July for Ford was one of diminishing car sales and an upturn in SUV sales. Cars fell 19.4% with deliveries totaling 48,259 vehicles, while SUV sales increased 2.2% at 71,067 vehicles. Truck sales also saw decreases in July, falling 7.1% at 80,886 vehicles delivered.

One of Ford’s Latest: 2018 Ford Explorer gets refreshed with new looks and features

“Customers across the country drove retail gains of Ford brand SUVs in July,” said Mark LaNeve, Ford vice president, US Marketing, Sales, and Service. “SUV retail sales were up 9.1% nationally with growth in every region of the country. High-series SUVs were in strong demand with customers, representing nearly 30% of retail sales.”

Ford brand SUV sales were up 2.9% at 65,558 units thanks primarily to a 5.5% increase for Escape (27,716 vehicles), 12.9% increase for Explorer (18,763 vehicles), and 6.1% increase for Edge (11,156 vehicles). Ford anticipates that SUV sales will only continue to rise as it introduces the EcoSport and all-new Expedition in the second half. Through seven months, Ford-branded SUVs are up 2.9% at 472,022 vehicles delivered.

The Ford Focus saw an 18.1% sales increase with sales totaling 16,505 vehicles, and deliveries of the Ford GT totaled 8 in July, but Ford-branded cars otherwise sagged across the board with a 20.6% year-over-year decline. To date, Ford-branded car sales are down 21.7%, falling off nearly 100,000 units year-over-year.

F-Series sales were up 5.8% in July with 69,467 trucks delivered, but all other Ford Truck products were down double digits. Ford also notes that strong sales for the F-150 Raptor and high-series iterations of the Super Duty helped to drive a $45,000 ATP for F-Series, up $2,500 year-over-year. July’s Ford Truck sales total was 80,886 units, and total 627,535 units through seven months (up 1.4%).

A Hot-Selling Award-Winner: 2017 Ford F-250 Super Duty wins “Best Premium Three-quarter Ton Pickup Truck of 2017”

Through July, Ford’s total sales are down 4.3% at 1,501,314 vehicles delivered. Ford brand sales are down 4.7% at 1,436,102 vehicles delivered.