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Ford Sales Fall in January; ATPs Reach New Record High and F-Series Sees Best Start in 14 Years

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Ford January 2018 sales

Ford Motor Company saw sales totaling 161,143 vehicles in January down 6.6% from 172,612 vehicles delivered in the first month of 2017. Total car sales across the Ford and Lincoln brands were down 23.3% at 31,661 vehicles delivered; SUV sales totaled 55,282 vehicles, down 5.9%; and truck sales rose 2.2% year-over-year at 74,200 vehicles.

Ford brand sales were down 5.6% at 154,733 vehicles delivered. Car sales were down 22% at 29,670 vehicles and SUV sales fell 4.4% at 50,863 vehicles. Lincoln brand sales fell 27% at 6,410 vehicles.

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“US economic factors are very healthy, and we’re seeing the effect in the auto industry—not just in strong demand for SUVs and pickups, but in demand for high trim versions of vehicles,” said Ford Vice President of US Marketing, Sales and Service Mark LaNeve. “Our all-new Expedition and Navigator are off to a hot start across the country; Platinum Expedition and high series Reserve and Black Label versions of Navigator are in high demand.”

For the decline in sales volume, Ford saw a significant increase in average transaction prices (ATPs) for the month. Ford’s ATPs were up $2,000 year-over-year, finishing out the month at $37,000 per vehicle and setting a new record for January. This was no doubt helped by the retail success of the Expedition, which was up 56.8% year-over-year and saw a 29% mix for the Platinum model, as well as F-Series’ best start to a year since 2004 at 58,937 trucks delivered.

January also marked the start of deliveries for the Ford EcoSport, with a total of 500 sold as inventories continue to ramp up.

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