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Ford Sales Increase 12.6% in Traditional 20 European Markets in April

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2018 Ford Fiesta ST 3-Door

Ford got a big sales boost in its traditional 20 European markets in April with sales rising 12.6% to 113,300 vehicles delivered. Passenger vehicle sales rose 13% at 85,700 units delivered, and commercial vehicle (CV) sales were up 11% at 27,600 vehicles delivered. Ford’s total market share got a boost of 0.2 percentage points, climbing to 7.5%; passenger vehicle share also increased by 0.2 percentage points to 6.6%, while CV share rose 0.1 percentage points to 12.3%.

“Ford sales grew across our portfolio in April, with strong demand for Fiesta, new records for EcoSport and Kuga, and our best April for commercial vehicles in more than 20 years,” said Roelant de Waard, Vice President, Marketing, Sales and Service, Ford of Europe.

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Fiesta was once again Ford’s best-selling vehicle in the Euro 20 thanks to a record 23,800 deliveries in April, up 33% year-over-year. Sales of the Focus also increased significantly, rising 24% year-over-year to 18,500 registrations. EcoSport sales increased 92% to 9,200 units sold, and Ranger maintained its position as Europe’s preferred pickup truck with deliveries totaling 3,200 units.

Ford saw sales growth in 17 of its traditional Euro 20 markets in April. Germany was Ford’s biggest market in terms of volume, just eclipsing Britain with sales totaling 28,300 vehicles. Italy, France, and Turkey rounded out the top five for volume markets.

With respect to market share, Britain was once again on top thanks to an increase of 1.6 percentage points and a total of 14.4%. Romania, Hungary, Turkey, and Finland represent the rest of the top five markets, all of which were over 10% share.

Through April, Ford’s sales in the Euro 20 markets are down 0.5% at 496,400 vehicles delivered.

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