Ford Sees Best Q1 Sales in Europe Since 2010
Ford on Thursday reported a six-year-record for first-quarter sales in Europe, its best Q1 passenger car sales in five years, and its best commercial vehicle sales mark for a year-opening quarter since 1993.
Ford’s cumulative sales across the Euro 20 (Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden, and Switzerland) totaled 363,500 vehicles, up 8.5% from Q1 2015 and good to keep the automaker Europe’s second-most-popular brand.
Opening sales up to the Euro 50 (the above 20 markets and Albania, Andorra, Armenia, Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Russia, Serbia, Slovakia, Slovenia, Tajikistan, Turkey, Turkmenistan, Ukraine, and Uzbekistan), Ford’s sales total through March is 401,200 vehicles, up 8.4% from Q1 2015 and enough to raise Ford’s market share by 0.3 percentage points to 8.0%.
March sales in the Euro 20 totaled 174,800 vehicles, up 3.7% year-over-year, while sales across the Euro 50 were up 4.3% at 191,500 vehicles.
“There’s a growing sense of excitement about Ford in Europe, from the new Mustang and Focus RS, to our growing SUV lineup, to our best-selling commercial vehicles,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “We’re reaching more customers, and importantly, we’re winning over even more retail and business fleet customers who are increasingly choosing highly-equipped Ford vehicles.”
In the first quarter, Ford maintained its status as Europe’s number one brand for commercial vehicles by moving 80,900 vehicles in the traditional European markets, and sales of SUVs including the EcoSport and Kuga helped drive growth. Ford also experienced a significant victory in March when the Mustang registered more sales than any other sports car in Germany.