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Ford to Attend 2015 ESSENCE Festival in New Orleans

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2017 Ford GT

The stunning Ford GT will be on display in New Orleans during the 2015 ESSENCE Festival

Ford will be attending the 2015 ESSENCE Festival, and they’ll be on-hand to give those in attendance the opportunity to come away with any new vehicle from the 2015 lineup with a price less than $30,000.

Those who participate in Ford’s ride-and-drive event will be registered for the chance to win a new Ford simply for test-driving vehicles including the new 2015 Ford Edge, Focus hatchback, Fusion, Mustang, Taurus, Flex, Escape, F-150, and Explorer.

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Also on display will be the exciting new Ford GT, which is one of the hottest new vehicles in the game today. Additional activities taking place will support the Ford Warriors in Pink program. For each of the first 250 test drives taken at the event, Warriors in Pink will donate $20 to the Young Survival Coalition.

“Ford Motor Company shares in ESSENCE’s commitment to the African American community on this widely celebrated weekend of fun and empowerment,” said Shawn Thompson, manager, Ford multicultural marketing. “This annual festival is something we look forward to, seeking new ways every year to engage and excite consumers. The ESSENCE Festival affords us the opportunity to demonstrate our Go Further brand promise and showcase Ford’s latest vehicle lineup.”

The 2015 ESSENSCE Festival kicks off this week in New Orleans.

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