General Motors of Mexico Grabs Nearly 20% Market Share in First Half
General Motors of Mexico released its June sales figures at the tail-end of last month, revealing that it had sold 21,528 units across the Buick, GMC, Cadillac, and Chevrolet brands. GM’s brands controlled a 19.6% market share in June, and with a total of 116,251 units sold through the first half, it owns an 18.6% market share overall.
Francisco Garza, Vice President of Sales, Service, and Marketing for General Motors in Mexico, said that it amounted to record market participation, leading to an overall leap of 2% market share from the beginning of the year. He also noted that the four major GM brands combined for an overall year-over-year growth of 40%.
On the rise for Chevrolet in June were the Matiz (up 32%), Spark (up 29%), Aveo (up 53%), Sonic (up 170%), Sonic RS (up 39%), Cruze (up 53%), Camaro (up 25%), Corvette (up 13%), Tornado (up 13%), Silverado 1500 (up 170%), Trax (up 98%), Traverse (up 87%), and Suburban (up 32%).
For Buick, the Regal was up 120%, the LaCrosse was up 500%, the Encore was up 42%, and the Enclave was up 88%. For GMC, the Sierra was up 24%, the Terrain was up 8%, and Acadia was up 30%. Finally, for Cadillac, the ATS was up 150% and the SRX was up 121%.