General Motors Posts March Sales Increases, Strong Q1 Results
General Motors wrapped up a successful first quarter with sales totaling 256,224 vehicles in the United States, up 1.6% year-over-year from March 2016. Retail sales increased 5% with 203,113 vehicles delivered. GM’s overall market share was up 0.4 percentage points at approximately 15.9%, while retail market share increased 0.6 percentage points to 16.1%.
Buick was General Motors’ biggest winner in March, increasing overall sales 15.1% year-over-year with 20,957 units delivered and growing retail sales 22.1% with 19,257 units delivered. The Buick Encore saw total sales rise 29.1%, and the Envision crossover saw its best month since launch. Buick’s retail market share increased 0.3 percentage points.
Chevrolet saw its retail sales increase 6.2% at 133,705 vehicles delivered and its retail market share increase by 0.4 percentage points. Chevy’s three-headed crossover monster—consisting of Trax, Equinox, and Traverse—all saw double-digit gains in March with Trax up 51%, Equinox up 26%, and Traverse up 24%.
GMC saw its overall March sales increase 12% year-over-year at 49,948 vehicles. This was made possible by a 47% increase in crossover sales, led in large part by an 84% increase from the all-new Acadia. March also marked the brand’s best-ever March sales mark for the Denali trim, which made up 29% of all retail sales.
While Cadillac sales were down both overall and at retail, sales of the new XT5 continue to eclipse those of the outgoing SRX.
GM’s first-quarter sales total 689,521 vehicles, up 0.9% from Q1 2016. Retail sales are up 1.9% at 546,838 vehicles. Retail market share is up 0.2 percentage points at an estimated 16.8%, led by a 21% increase in crossover sales. Total market share is up 0.3 percentage points at 16.7%.