Drivers can now get a one-of-a-kind Viper through the 1-of-1 customization program.
It used to be that just owning a super expensive (but now not as expensive) Dodge Viper made you a pretty cool dude, but those days are long gone. Now, it’s all about the exclusivity. Anybody with $85,000 just lying around can get a Viper nowadays, so the really cool dudes must get something more limited, like a 1-of-1 Dodge Viper GTC. How, you ask as you desperately attempt to be cool? Through Dodge’s 1-of-1 customization program, that’s how.
Model Research: 2015 Dodge Journey
This program allows drivers to customize every aspect of their Viper GTC, a brand new model. They can affect everything from exterior color (there are 8,000 options) and stripe colors (24,000 options) to wheel options (10), interior trims (16), and aero packages (6). Some insane math that we don’t quite understand says that this amounts to 25 million different ways to have your Viper GTC, so, rest assured, you’ll be driving a one-of-a-kind. (In fact, Dodge will not allow a customer to order the same exact configuration as another customer, to guarantee exclusivity.)
There are over 24,000 color options. And no, it’s not a fish.
“The Dodge Viper is an iconic, one-of-a-kind, hand-built American Supercar with a 645-horsepower hand-built aluminum V10, a hand-crafted body comprised of hand-laid carbon fiber, aluminum, magnesium and high-strength steel and a racing pedigree,” remarked Tim Kuniskis, President and CEO of Dodge and SRT. “Because every Viper is hand crafted with such an extreme level of detail, we have the unique opportunity to make each one even more special by giving buyers the opportunity to customize each vehicle to their exact specifications. Now, Viper owners will be able to say their Viper is truly one of a kind.”
Hopefully they don’t actually paint over the windows. That would be bad.
If you want to nab a self-customized Viper GTC, you’ll have to do it via customer orders, as dealerships won’t be able to cater toward your needs. You can, however, follow along the build process of your Viper online at driveSRT.com.
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