GM and Chevy Again Supporting American Cancer Society in October
For the sixth consecutive October, Chevy and GM employees and dealers are recognizing breast cancer awareness month by partnering with the American Cancer Society’s Making Strides Against Breast Cancer walks.
Participating Chevy dealers across the US are also supporting the Making Strides program through event sponsorships, team participation, customer engagement, and various other activities.
“All across Chevrolet, we are proud to be part of the fight against breast cancer,” said Paul Edwards, VP of Chevy Marketing. “Last year was a record year in Chevrolet helping the American Cancer Society sponsor 84 walks and raising nearly $1.6 million for its programs. We fully expect to exceed last year’s contributions.”
Chevy plans to show its support throughout the month of October, through social media, its own Team Chevrolet Motorsports, employee walks, and dealership walks.
On the social media front, Chevy is promising to contribute $5 (up to $500,000) for every Twitter or Instagram post that uses the hashtag #IDriveFor to express whom the Twitter or Instagram user drives in support of.
Additionally, Team Chevy will commission a pink Chevy SS Pace Car that will hit the track at two NASCAR Sprint Cup Races at Talladega Superspeedway on October 23rd and Martinsville Speedway on October 30th. Chevy will also donate $350 (up to $50,000) for each caution lap that the pink pace car takes at those races.
A number of GM employees will also be participating in the Detroit Making Strides Against Breast Cancer walk that begins at Hart Plaza on October 8th, while hundreds of Chevy dealerships are sponsoring teams in walks across the country.
“The American Cancer Society is grateful for the support of corporate partners such as Chevrolet, who have encouraged their customers and communities to become involved in raising awareness and funds to end breast cancer through our Making Strides Against Breast Cancer walks and social media,” said Sharon Byers, the American Cancer Society’s chief development and marketing officer. “We’re excited to collaborate during October to increase breast cancer awareness and help end the pain and suffering caused by this disease. Thanks in part to the progress we’re making together against breast cancer, death rates from the disease dropped 36 percent between 1989 and 2012, which means 249,000 fewer breast cancer deaths.”