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Honda Keeps Up Record Sales Pace in January

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2017 Honda CR-V

Today American Honda Motor Company reported total January sales of 106,380 Honda and Acura vehicles, representing a 5.9% increase over January 2016 and a new monthly record.

Honda Division sales alone also set a new January record, as did Honda truck sales, with total Division sales rising 7.7% on sales of 97,178 and trucks rising 30.2% on sales of 51,337 units.

The Acura Division, as has become standard for the luxury brand, was not as successful, totaling 9,202 sales in January for a 10.2% decrease.

Honda started the year off with a bang, led by the CR-V and HR-V, which sold 29,287 units and 5,869 units respectively.

“Our conservative approach to growth was criticized when the industry was growing faster but it is clearly paying dividends now as industry sales are flattening,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “A steady cadence of products and disciplined sales tactics is the right approach for customers and dealers.”

Acura brand sales remained unremarkable, with the only bright spot being a small 3.2% rise in RDX sales, and the 50 more NSX supercars being purchased.

“In a month marked by major storms across the country, Acura maintained a steady pace with trucks leading the way,” said Jon Ikeda, vice president and general┬ámanager of the Acura division. “And a strong showing of the Acura NSX GT3 in its debut at Daytona last weekend just adds to the momentum building around the Acura brand.”