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Honda Launches New Music Series on UPROXX

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Up and coming rapper A.F.R.O. freestyles about a shoe

Up and coming rapper A.F.R.O. freestyles about a shoe

Despite what its title may lead you to believe, Uncharted: Power of Dreams isn’t a video game sequel coming to your living-room PlayStation.

It’s a new original music series part of the Honda Stage music program, to air in installments online on The web series–built on the dreams of undiscovered, up-and-coming artists –strives to bring new artists to millions of fans looking for the next big thing.

UPROXX, in case you if you aren’t familiar with it, is an online news and entertainment hub focused on attracting a youth-oriented audience. It’s owned by Woven Digital, which is partnering with Honda to launch the series.

If your interest is piqued, check out the show’s first episode, in which a 17-year-old rapper named A.F.R.O spits with a dense rhyme scheme, presumably in order to sell Honda CR-Vs to 85 million Millennials:

Actually, the kid’s freestyling is pretty impressive. It’s not often you hear a dope Who Framed Roger Rabbit reference dropped into a rap song.

“A deep appreciation for music has been a common thread between Honda and our customers for decades now,” said Tom Peyton, Honda’s AVP of Marketing. “Pairing that with the power of artists pursuing their dreams and how their musical journey has positively affected their lives and those around them is incredibly moving and important to share.”