Buick Climbs to Fifth in J.D. Power 2014 Vehicle Dependability Study
The J.D. Power 2014 Vehicle Dependability Study has been released, and the results see Buick moving up into the fifth place spot on their 2014 Nameplate VDS Ranking. The ranking, which is determined by the number of problems averaged per every 100 vehicles an automaker produces, has Buick well above the industry average for vehicle issues.
“Buick customers today cite their top reasons for purchase as overall quality, exterior style, and value,” said Tony DiSalle, vice president of Buick marketing, in a press release. “As the brand continues to expand with new models and create new segments with vehicles like the Encore, retaining a focus on quality is at the core of every model we bring to market.”
The 2011 Buick Lucerne—which was discontinued after that particular model year—reigns for the fourth straight year as the leader in the large car segment. Buick’s current flagship vehicle, the LaCrosse ranked second among mid-size sedans.
2011 model year Buick vehicles average 112 problems per 100 vehicles, which puts them well below the industry average of 133 problems reported per 100 vehicles.
“By combining our customer research with trade-in data, we see a very strong correlation between dependability and real-world brand loyalty,” said David Sargent, J.D. Power’s Vice President of Global Automotive in the report. “Also, we see that brands with lower dependability are likely to be shut out of a significant piece of the market, as many consumers will not even consider purchasing one of their vehicles because of concerns about its likely reliability.”
To read the full results of the J.D. Power 2014 Vehicle Dependability Study, read the press release available at the J.D. Power website.