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Jeep Cherokee Sales Stay Strong as Overall Jeep Sales Fall 4 Percent in February

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The Jeep Cherokee line of vehicles were able to continue sales growth, even as the rest of Jeep's lineup began to see falling sales last month

The Jeep Cherokee line found success in a month when other Jeep models struggled
Photo: Jeep

Jeep has been the sales powerhouse of Fiat Chrysler’s lineup for quite some time now. It earned this distinction thanks to consecutive months of increased sales during 2018, its best sales year ever.

In recent months, Jeep has struggled to achieve that same level of sales growth. In February, Jeep sales decreased a slight 4 percent.

Setting Sales Records: Jeep’s best sales year on record in 2018

During February of 2018, Jeep sold a total of 70,020 vehicles. Last month, that number decreased to 67,075.

Some lost sales were certainly anticipated. After all, the month began with the aftermath of a long government shutdown and chilling weather across the country.

Jeep Cherokee sales are still going strong
Photo: Jeep

Still, certain Jeep model were able to weather this sales decline. Chief among them was the Jeep Cherokee.

Jeep sold 16,020 Cherokee models last month. This accounts for a 31 percent sales growth for the model year-over-year.

It was the Jeep Cherokee’s larger cousin, the Jeep Grand Cherokee, that achieved the highest sales during February. Grand Cherokee sales were up 3 percent, with a total of 18,009 units sold.

The New and Improved Jeep Cherokee: 2019 Jeep Cherokee offers redesigned exterior

On the other hand, Jeep’s smaller models lost sales during the first few months of 2019. The Jeep Renegade, which has experienced declining sales for quite some time now, experienced a sales loss of 28 percent last month.

In a more surprising turn of events, the successful new Jeep Compass lost sales last month. Compass sales were down to 12,063 units, a 25 percent sales loss compared to the 16,026 units sold during the prior February sales month.

The Jeep Compass was not immune to falling sales in February
Photo: Jeep

Not even the Jeep Wrangler could escape declining sales. Wrangler sales were down 6 percent, with a total of 15,001 Wrangler vehicles sold.

Of course, the Wrangler’s annual sales are still up when January’s sales are taken into account. But that lead is only a slight 1 percent sales increase, with 28,015 Wranglers sold so far this year.

All-new 2018 Jeep® Wrangler Rubicon
Perhaps February is not the best month to buy a Jeep Wrangler
Photo: Jeep

As for the Jeep brand as a whole, sales are down 3 percent so far this year. Nevertheless, Jeep remains FCA’s most profitable brand, with 125,476 vehicles sold so far in 2019.

You can take a closer look at Jeep’s February sales using the chart included below:

Jeep February 2019 Sales

Photo: Fiat Chrysler Automobiles