Jeep Cherokee Sales Stay Strong as Overall Jeep Sales Fall 4 Percent in February
The Jeep Cherokee line of vehicles were able to continue sales growth, even as the rest of Jeep's lineup began to see falling sales last month
Jeep has been the sales powerhouse of Fiat Chrysler’s lineup for quite some time now. It earned this distinction thanks to consecutive months of increased sales during 2018, its best sales year ever.
In recent months, Jeep has struggled to achieve that same level of sales growth. In February, Jeep sales decreased a slight 4 percent.
Setting Sales Records: Jeep’s best sales year on record in 2018
During February of 2018, Jeep sold a total of 70,020 vehicles. Last month, that number decreased to 67,075.
Some lost sales were certainly anticipated. After all, the month began with the aftermath of a long government shutdown and chilling weather across the country.
Still, certain Jeep model were able to weather this sales decline. Chief among them was the Jeep Cherokee.
Jeep sold 16,020 Cherokee models last month. This accounts for a 31 percent sales growth for the model year-over-year.
It was the Jeep Cherokee’s larger cousin, the Jeep Grand Cherokee, that achieved the highest sales during February. Grand Cherokee sales were up 3 percent, with a total of 18,009 units sold.
The New and Improved Jeep Cherokee: 2019 Jeep Cherokee offers redesigned exterior
On the other hand, Jeep’s smaller models lost sales during the first few months of 2019. The Jeep Renegade, which has experienced declining sales for quite some time now, experienced a sales loss of 28 percent last month.
In a more surprising turn of events, the successful new Jeep Compass lost sales last month. Compass sales were down to 12,063 units, a 25 percent sales loss compared to the 16,026 units sold during the prior February sales month.
Not even the Jeep Wrangler could escape declining sales. Wrangler sales were down 6 percent, with a total of 15,001 Wrangler vehicles sold.
Of course, the Wrangler’s annual sales are still up when January’s sales are taken into account. But that lead is only a slight 1 percent sales increase, with 28,015 Wranglers sold so far this year.
As for the Jeep brand as a whole, sales are down 3 percent so far this year. Nevertheless, Jeep remains FCA’s most profitable brand, with 125,476 vehicles sold so far in 2019.
You can take a closer look at Jeep’s February sales using the chart included below: