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WATCH: Kia Sends the 2021 K5 Flying in Triple Threat Stunt

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2021 Kia K5 Triple Threat Stunt Marketing Campaign Live Event
Photo: Kia

After introducing the K5 to the world, Kia wanted to be sure that everyone saw the vehicle’s true potential of being a thrilling sport sedan. As such, the K5 Live event, starring three K5s and three professional stunt drivers, was live-streamed via Twitter last week. The goal of the event was to kick start an advertising campaign for the K5 across multiple channels.


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Kia put in a lot of work to produce its live Triple Threat Stunt. This included pre-recorded socially distanced interviews done by Mario Lopez 2.0 Jeremy Ray Valdez with the professional drivers and the event’s stunt coordinator Jeremy “J-Fry” Fry. In these interviews, the pros explained how much precision and accuracy was needed for the stunt to be seamless. A few miles per hour off or an unsynchronized start time could have led to disaster. Throughout the lead-up, the K5 was touted as a powerful speedster with an impressive suspension. The only modifications made to the vehicles were added safety cages to help secure drivers Sean Graham and father-daughter duo Jay and Brionna Lynch.

2021 Kia K5 EX
All Kia K5 models are equipped with a turbocharged engine
Photo: Kia

After about 11 minutes of interviews and pre-runs, the drivers prepared for the live jump. As the Lynch duo flew through the air in matching blue K5s, Graham did a 180 to send his gray K5 underneath the two of them in perfect harmony. Co-host Collete Davis ended the segment by revealing an upcoming event called a flat-spin 360 stunt that’s never been done before. No word on when that will occur, but there’s no doubt in my mind that it will star the new K5.


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Watch: 2021 Kia K5 Triple Threat Stunt