New Nautilus Guides Lincoln November Sales Increase
Lincoln Motor Company saw its sales jump 3.3 percent overall in November on the strength of another big month from the Navigator, a sizable uptick in sales of the MKC, and the long-awaited debut of the Lincoln MKX-replacing Lincoln Nautilus.
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Combined sales of the all-new Nautilus and the outgoing Lincoln MKX were up 20.4 percent year-over-year at 3,153 vehicles delivered. Lincoln noted that the Nautilus accounted for about half of all retail sales, which were up 27.3 percent in November, and that it’s currently taking just nine days to turn on dealer lots. What’s more, the Nautilus is following in the Navigator’s stead by commanding a hefty average transaction price, which sits at around $47,900 thanks to a 79 percent mix of Nautilus Reserve and Nautilus Black Label models.
The Navigator remains red-hot despite what Lincoln calls tight inventory for November, delivering a 27.3 percent increase at 1,566 sold. The Navigator Black Label is still taking around 14 days to turn, and it’s been key in helping drive major growth in luxury markets like California and Florida, which saw overall retail sales boosts of 190 percent and 102 percent in November, respectively.
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A year-over-year increase of 11.1 percent at 2,263 vehicles delivered for the Lincoln MKC rounded out a solid month for utilities. Despite a downtick in MKT sales, Lincoln SUVs were up 17.3 percent overall at 7,091 vehicles delivered. Lincoln cars were down 26.1 percent, with the MKZ totaling 1,440 delivered and Continental totaling 676 delivered.
To date, Lincoln’s sales are down 8.4 percent at 92,061 vehicles delivered. Sales of the Navigator are up 73.7 percent at 15,766 vehicles delivered.