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Mazda Trademarks a Load of New Monikers

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2019 CX-30
Photo: Mazda

In a bid to keep its naming options open, Mazda Europe has trademarked a ton of potential model names.

First of Its Kind: Check out the CX-30’s debut

Is there an MX-30 in the works?

Most notably, Mazda chose to trademark the “MX-30,” which bears a striking resemblance to the upcoming small SUV, the Mazda CX-30. Motor1 contributor Chris Bruce speculates that the “MX” label may denote sporty models. Therefore, we could be seeing a more aggressive variant of the new SUV. Zach Butler at TFLCar guessed that it could be a revival of the RX nameplate. Heck, it could even be a bigger version of the Miata. At this point, it’s anyone’s guess.

In the past, Mazda has reserved MX-prefix names for performance vehicles, like the MX-5 Miata roadster. Other vehicles have also sported the prefix, like the MX-3 compact coupe and the larger MX-6 coupe. If this potential new nameplate comes to fruition, we could see the MX designation stray even further from its origins. However, if the Mazda wanted to set its performance cars apart from the rest of its lineup, the automaker could invent a new sub-brand or bring back the Mazdaspeed badge.

Other names in reserve

At this point, however, it’s unknown what the automaker intends to do with the MX-30 name and the slew of other labels it trademarked. For instance, Mazda also chose to squat names like CX-10, CX-20, CX-40, CX-50, CX-60, CX-70, CX-80, and CX-90. In other words, if it’s a combination of letters and numbers that sounds cool with the name “Mazda” attached to it, the automaker trademarked it.

Although it’s unlikely that the CX-30 will end up with a massive brood of siblings, this batch of names seems to indicate that the CX-30 may have some company in the near future. So far, Mazda has only applied for these trademarks in Europe, not the United States.

Drive Smarter: The Mazda CX-5

Source: Motor1, TFLCar