MazdaUSA.com Gets Upgrade, World Takes Note
There is no other news in the automotive industry that quite gets people talking like redesigned website. This might help explain why you may have heard the name Mazda breathlessly spoken from the lips of everyone you know more frequently than normal of late, as Mazda North American Operations has launched the new and improved version of MazdaUSA.com.
The decision to update the website was made “in effort to align with Mazda’s move to the near-premium landscape,” but that seems to undercut the fact that the new MazdaUSA.com is just premium. It features improved interface that puts pertinent and desired information in more visible positions. The website makes it easier for users to build their ideal Mazdas and check with area dealerships to see what is in stock, and it brings those features the fingertips of users on mobile platforms.
“As customer shopping behavior changes, Mazda customers of today are changing as well,“ said Russell Wager, vice president of marketing for Mazda North American Operations. “While our customers continue to trend toward being slightly older than before, those buyers are more affluent and more tech savvy, making it imperative for us to meet them where they are.“
The layout is fairly simple: the top navigation bar offers “Vehicles,” “Shopping Tools,” “Why Mazda,” “Owners,” and “Find a Dealer” buttons. Scrolling down the page allows for one-click access to popular models including the 2016 CX-9, Mazda3 four-door, MX-5 Miata, Mazda6, and 2016.5 CX-5. Beneath that, users will find build and price tools, a comprehensive list of special offers, and a find-a-dealer tool. Below that, an overview of SKYACTIV® TECHNOLOGY. It’s really something to behold.
But why just sit here reading about it when you can go to MazdaUSA.com and EXPERIENCE it? You will never be the same once you have.