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Mitsubishi Achieves Its Best February Sales Since 2004

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Thanks in part to the new Mitsubishi Eclipse Cross model, Mitsubishi's February sales were up by 6.1 percent

2019 Mitsubishi Eclipse Cross
The Mitsubishi Eclipse Cross has quickly made a name for itself
Photo: Mitsubishi

Most automakers experienced slowing sales during February. Mitsubishi’s sales results stand out in stark contrast.

Indeed, Mitsubishi experienced its best February sales since 2004.

Setting Sales Records: Mitsubishi sales best in 11 years

Mitsubishi sold 13,760 vehicles last month. Compared to the prior February, that’s an increase of 6.1 percent.

Mitsubishi’s best-selling model was also its newest one: the Mitsubishi Eclipse Cross. By the end of February, Mitsubishi sold 4,291 Eclipse Cross Models.

2018 Mitsubishi Outlander
Sales are on the decline for Mitsubishi’s Outlander line
Photo: Mitsubishi

Of course, the Eclipse Cross’ success is not without its drawbacks. Sales for both the Mitsubishi Outlander and Mitsubishi Outlander Sport fell during February.

Sales for the Outlander Sport were down to 4,049 units, a decline of nearly 25 percent. The sales decline for the Outlander was even more significant at 34.4 percent, with 3,471 Outlander models sold.

2017 Mitsubishi Mirage G4
The Mitsubishi Mirage is one of the few passenger cars actually gaining sales in 2019
Photo: Mitsubishi

Fortunately, Mitsubishi’s last remaining passenger car, the Mitsubishi Mirage, was able to make up for some of these lost sales. Mitsubishi sold 1,792 Mirage models last month, a sales increase of 35.5 percent.

Mirage sales are also up so when January’s sales figures are considered. Mitsubishi has sold 3,362 Mirage vehicles so far this year, a sales increase of 38.6 percent.

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Still, the Outlander Sport remained Mitsubishi’s best-selling model during the first two months of 2019. Unfortunately, sales for the model are down 18.4 percent year-over-year.

As for Mitsubishi’s overall sales, the brand has sold 22,468 vehicles so far this year. That’s accounts for a sales increase of 4.7 percent when compared to the prior year.

You can more closely examine all of Mitsubishi’s February sales data using the sales chart below:

Mitsubishi February 2019 Sales

Photo: Mitsubishi