Mitsubishi Offers Dual-Action Interactive Experience with Smartphones
Smartphone owners can now test out the 2017 Mitsubishi Mirage G4 sedan on their phones
Smartphones are like the Swiss army knife of the modern era—it can do just about anything. So, it should come as no surprise that Mitsubishi has decided to turn smartphones into steering wheels and gas pedals for the new 2017 Mitsubishi Mirage G4 sedan.
The Japanese carmaker just launched MirageG4NightDrive.com, a dual-screen, interactive experience that allows drivers to test out the all-new G4 sedan using their smartphones as the sedan’s steering wheel.
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“The Mirage G4 offers consumers a package that is unmatched in the industry—with up to 42 highway mpg, best-in-class legroom, and of course our 10-year, 100,000-mile Powertrain Limited Warranty—all starting under $14,000,” said Francine Harsini, senior director of Marketing for Mitsubishi Motors North America. “Our Night Drive campaign is a fitting way to launch this vehicle with the opportunity for our target audience to engage with the car through their smartphones.”
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The interactive simulation will allow visitors to the site to connect their smartphones to the Mirage G4, taking it out on a mysterious and sleek midnight racing track. The user can automatically take control of the interactive film after entering a unique URL. Intuitive gestures will allow the user to put the car through its paces, moving through a variety of scenes that highlight the Mirage G4 sedan’s many features, including its rearview camera, turning radius, Hill Start Assist, and fuel efficiency.
As users guide the compact sedan through the race track, they will here an exclusive soundtrack from Los Angeles-based DJ and electronic artist Nosaj Thing.
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