Mitsubishi Ranked the Third-Highest Non-Luxury Brand in the J.D. Power Customer Satisfaction Index Study

Mitsubishi is currently undergoing something of a reputation renaissance. The latest J.D. Power Customer Satisfaction Index (CSI) Study is evidence of this, as Mitsubishi finished third among non-luxury automakers.

---

Mitsubishi Titles and Awards: Mitsubishi lauded by Automotive Science Group

---

During the 2018 J.D. Power CSI Study, Mitsubishi finished 10^th among non-luxury brands. Between then and now, Mitsubishi’s score improved by 21 points. It also earned the top spot for non-premium Asian brands.

When luxury brands are included, Mitsubishi still finished in 12^th place for the study, compared to 21^st place the prior year.

Dating back to 2016, Mitsubishi’s CSI Study score has improved by a total of 61 points. That includes this year’s 27-point increase, as well as a 26-point increase between 2017 and 2018.

---

Mitsubishi Vehicle Advantages: 2019 Mitsubishi Outlander offers family-friendly value

---

“Customer satisfaction is a core value at Mitsubishi Motors, and our performance in the JD Power CSI Study over the last two years is testament to our focus on it,” said Mark Chaffin, Chief Operating Officer for Mitsubishi Motors North America (MMNA). “This is a huge success for MMNA, and all credit is due to our tremendous dealer body and the service-aftersales teams at headquarters and in our regions.”

To determine how each automotive brand ranks in the study, J.D. Power examines both customer satisfaction and repair service at dealerships. The categories for satisfaction include service initiation, vehicle pick-up, service facility, service advisor, and service quality.

Of course, Mitsubishi won’t simply settle for the 12^th-place rank, as it is committed to making sure its customers feel even more satisfied with their vehicle purchase and service in the immediate future.