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Mustang-Based Electric Performance Crossover Could Start at $40K

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Ford Mustang Electric Logo
The presumed logo of the Mustang-based electric performance crossover
Photo: Ford Motor Company

Ford’s all-electric, Mustang-influenced performance crossover is inching closer and closer to its grand unveiling — which hopefully will include some finality when it comes to its name. It’s not yet known what Ford will call its latest dedicated electric vehicle, though Mach E seems like it’s very much the frontrunner. Also not known is how much the vehicle will cost when it arrives in 2020, though there’s ample speculation on that front all the same.

According to Car and Driver, the yet-unnamed Mustang-based electric performance crossover is expected to carry a $40,000 starting price. This would put it in the ballpark of competitors like the Kia Niro EV, which starts at $38,500 MSRP, and the Hyundai KONA Electric, which starts at $36,950. Factoring in the estimated max range of 370 miles — which would be more than 100 miles better than both — as well as the fact that it’s said to “go like hell” and the recognizability of Mustang DNA, this vehicle would be at a clear advantage to grab market share in the burgeoning segment.

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Ford Mustang-Inspired Electric Performance SUV
The only official sketch of the Mach E released thus far
Photo: Ford Motor Company

Ford has not revealed many other details about its Mustang-inspired electric performance crossover other than confirming its 2020 arrival. When it was first announced in 2018, it was introduced with the name Mach 1, a callback to its Mustang heritage. Backlash from purists led Ford to put the name on the backburner, and recent reports suggest that the similar Mach E name would be a logical substitute. It also revealed a bright neon blue pony emblem that could serve as the vehicle’s logo if it wears its Mustang influences more openly.

Side note: If Ford really wants to try to capitalize on ’90s nostalgia and appeal to millennials and X’ers, why not call it the Ford Mach Arena? The advertising writes itself.

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News Source: Car and Driver